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What is Brand?

A brand is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence.

What is Branding?

Branding is the development and blending of tangible and intangible attributes to differentiate the product, service or corporation in an appealing, significant and compelling way.

What is the purpose of brand management?

Brand Management attempts to boost the product's perceived value to the customer, and thereby increase the brand franchise and brand equity, managing both the tangible and intangible aspects of the brand.

What is the purpose of branding standards?

The purpose of branding standards is to provide corporate associates with a useful tool for achieving a consistent look and feel across all marketing materials.

Why is consistency so important to branding?

Consistency is the ability to maintain a particular standard; it reinforces the brand message, if used throughout all levels of the organization, and helps drive an organization to recognition and prosperity.

What is an Intranet?

An Intranet is a password-protected site containing non-public information that is generally only accessible by company employees.

What is an Extranet?

An Extranet is mainly used by external audiences, such as business partners, outside sales reps, and special customers; it can be password protected.